In celebration of their first cookbook, which is scheduled to come out in February 2018, they have started a campaign to make a global dinner party. Alex and Sonja are asking people to cook a recipe from their cookbook and share their dinners on social media. They've got participants from 43 states and 18 countries right now. This is a fun and inventive to encourage healthy at-home cooking while reaching out to the largest possible audience.
photo from creative commons cc0 via Pixabay
My suggestion is that they make this a regular thing. Establish the third weekend of every month as Dinner Party weekend, when cooks from around the world can share meals with like-minded individuals. This could be easily implemented using hashtags and a Facebook group. Having a regularly scheduled dinner would allow Alex and Sonja to introduce monthly themes, and allow regular participants the opportunity to get to know cooks from around the corner or around the world. This could broaden their A Couple Cooks brand even farther than they've already gone.

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